# identity.md

## Organization Overview
- **Company Name:** Pristine Sprays
- **Mission:** To create eco-friendly, natural personal hygiene products that solve real problems and benefit the environment, offering top-rated alternatives to traditional wet wipes.
- **Company Structure and Legal Entity:** Privately owned, co-founded and operated by first cousins.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Focused on developing and distributing eco-friendly personal hygiene products to a broad market.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Brandon: Co-founder, Owner (https://pristinesprays.com/pages/about-us)
    - Jess: Co-founder, Owner (https://pristinesprays.com/pages/about-us)
- **Team Structure and Departments:** Led by its co-founding owners, Brandon and Jess.
- **Company Culture and Values:** A culture that values humor, innovation in problem-solving, and a strong commitment to environmental responsibility.

## Operations & Structure
- **Business Model and Operational Approach:** Developing, curating, and distributing innovative, eco-friendly personal hygiene products, primarily wet wipe alternatives, directly to consumers.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.